The Benefits of Using Social Media for Recruitment
Can anyone remember what recruitment looked like before social media? No, me neither!
Although social media has only really been a “thing” since the mid-2000s, its influence on the recruitment market has been enormous and has completely revolutionised the way we look for new candidates.
According to a recent report by GlobalWebIndex, the average person has around 7.6 active social media accounts, with 98% of people having at least one social network account. The tech company polled 89,029 people aged 16-64 across 40 countries.
The average number of social networks raises with young consumers to 8.7 for those aged 16-34, although those aged 55-64 still have an average of 4.6 active social accounts.
Gone are the days of youth clubs and community centres, users now form online communities to talk with like-minded people and share what’s on their mind, making social media a focal point for interaction. As such, sites such as Facebook, LinkedIn and Instagram provide a tremendous opportunity to connect with potential candidates, many of whom you may never have found through more traditional means!
Most companies are now using social media to connect with their clients and customers and recruiters are no different. In this blog, we will look at ways in which your business can connect with potential job candidates online.
Have the right conversations; being active in job search jobs and using relevant hashtags are a great way to get your job vacancies in front of the right candidates.
Social media recruiting isn’t just about throwing job after job after job into the marketplace. You also need to share content that demonstrates why your company would be a great place to work. People love to talk, and this type of content is what will attract followers and get people talking.
It would be unimaginable to not have at least one social media user in your workplace! So encourage them to share new vacancies and be an advocate of your brand. While some companies have guidelines against employees talking about their work online, allowing individuals to speak responsibly can go a long way to getting people interested in your company and your brand.
Social media is a great way to locate passive candidates; LinkedIn and, to some extent, Facebook, allows you to view a person’s employment and education history before even asking them for a CV.
To a certain extent, social media also allows you to gauge what kind of a person they are, and how they are likely to fit into the company’s culture. Some people behave badly online, so it’s an excellent way to filter out candidates that wouldn’t be a good fit.
While all forms of social media can be beneficial, LinkedIn is, by far, one of the best tools for recruiting online. After all, LinkedIn is the “World’s Largest Professional Network”, and most people with an established career are likely to have a profile on it.
How to use LinkedIn for recruitment
Make sure that you have a fully completed company page. A completed page will show up in search results for job hunters looking for a job.
Use filters when searching for candidates. Since LinkedIn has thousands of online profiles, it would be almost impossible to find the right candidate without them! LinkedIn allows you to search by location, company and years of experience, in addition to several other options, to enable you to hone your search to find the most suitable candidates for the role.
Most professionals on LinkedIn have at some point had at least one message from a recruiter asking them to get in touch, and it’s probably safe to say that, in most cases, the same message is cut and paste to every potential candidate. Don’t make the same mistake! Try to reach out to candidates with a more personal message and tell them why you think they would be an excellent fit for the role.
Create a Social Media Strategy
What works for one doesn’t necessarily work for another. Your recruitment strategy should form part of your overall digital marketing strategy, which reflects your company brand and ethos. Therefore, all areas of the business, using social media as a communication tool, should ensure that the company’s online presence and tone are consistent, regardless of the content being posted.